Friday, July 31, 2009
I am not in the private sector but there are a number of excellent examples. I am sure there are many others; the list is actually quite long. The question is why are they good examples. These organizations have invested in staff responsible for interacting with their constituents in the places they are or on the channels they watch. In many cases they are not trying to provide a commercial or give a sales pitch. They are simply providing information, solving problems, or adding to a conversation already taking place. They are building a relationship which includes trust. Yes, this is a change in itself.