Friday, July 31, 2009

What are the goals of social media tools

There are obviously a number of reasons social media tools are successful. HOW TO: Manage Social Media Goals and Expectations is a worthy read. The list below is provided with respect to this effort.
· Interact with individuals where they are, they will not always come find you
· Engage in the conversation that is already happening
· The development of a relationship- this one is critical
· Distribution of information
· Facilitating a conversation
· Building a better plan with the aid of numerous voices
· Ability to test ideas and see if folks are interested- fail fast and avoid cost
Opportunity to learn from others and gain insights previously not considered

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About Me

Little Rock, Arkansas, United States