Public / Non-Profit

I have combined public (government) and non-profit because they likely interact with their constituents similarly, I think. The best public use of social media tools is the way the current Administration has used them. (Please put your political views aside for a moment). Take a look at the way they are attempting to enter into a dialogue with people on the channel they tune into www.whitehouse.gov. You can also read a number of the ways government is implementing social media tools. A number of government entities have begun doing the same thing. I am less familiar with their success. The point is social media tools and web 2.0 technologies enable the very dialogue people desire.